Importance Of Search Engine Optimisation

Do you know when was the first website published? What is SEO and how it came into existence. Why is SEO required? How it helps us to rank our website?

Well the first website was published in the year 1991 or perhaps when the first web search engine was launched later in 1997 the story of  SEO began. Though today SEO revolves around Google but Jefferson Starship is one who gave birth to this  field . In the beginning, the only way to perform SEO was through on-page activities. Ranking was done pretty much by just repeating the keywords multiple times throughout the webpage. Today with the growing competition and with the rising awareness everyone wants their website to be visible on the first page of the search result and this is where SEO comes into play. Here are 5 most important factor why SEO is important---------

     1.Helps to build trust and Credibility

SEO can make a brand stronger, better and well recognized. The eventual goal of SEO is that, when people search for business critical, relevant keywords and phrases, they can find you at the top of search results.As than psychology takes over, which makes the prospects believe that you’re the best.A website’s meta description tags and its title can portray a powerful statement that nourish your brand to help and communicate a marketing sense that in line with the business goals. Today even if somebody thinks of buying a basic product they are likely to “Google it”. If you’re there, right on top of the SERPs, it goes a long way in boosting one’s credibility.

2.Seo ensures a better User Interface

 What can be more exciting than maximizing a business without investing much in it, thus everyone wants better organic rankings and maximum visibility but few realize that finest user experience plays a huge role in getting there.
  Google has the most advanced data mining operations in the world. They aren’t just helping people find what they want; they’re collecting data that help them understand   user behavior, which means websites that do a better job of meeting the needs of searchers have a better chance of landing on the first page of the search results. In this   sense, anything we do for search engines we are doing for the searcher.Customers know what they want. If they can’t find it, there’s going to be a problem,which will hamper the performance.

3.SEO affects the Buying Cycle

Customers buying behavior has evolved with the passage of time, today they do a proper research before buying a product and it is one of the major advantages of the internet from a buyer perspective.Using SEO tactics one can promote their groundbreaking products/services, and based upon its dependability and importance the customer plays a game changing role. Therefore, undoubtedly it will impact the buying cycle in a positive way when the right action is implemented. Brands must be visible in the places people need them, to build a worthy connection with their customers. The mantra of marketing is to be at the right moment, with the right solution, to make you win big and this is where SEO helps.

4. SEO Brings New Opportunities

SEO when done in the right way i.e involving yourself on both the on-page and off-page technique, SEO will always find a means of discovering and grabbing new opportunities for brands just not to unearth, but to gleam.

5. SEO Is Relatively Cheap

When compared with the offline marketing, SEO is relatively cheaper and provides assured results. Sure, it costs money, but doesn’t burn out your pocket. The payoff will most likely be considered concerning a brand’s benefit and bottom line.This isn’t a marketing cost; this is a true business investment. SEO might take some time to show the results but once it is done, there is no stop. The better the SEO the higher your business grows.