WEB CRAWLER: Your Neighborhood Aunt

Today the world is at your fingertips. This is a fact, as the web is full of information. Facing a problem? willing to buy something? Or anything else, the first thing u search is the net, but where to look for when there are trillions of pages on the web? And here comes Search Engine to your rescue, but how does search engine know where to look for and recommend the exact plan? Your answer is with the “Web Crawler”.

Web Crawlers are computer programs that search the web. In simple terms they read whatever they find on the pages. The web crawler scans the web pages to see the positioning and uses of the words and this process is termed as “INDEXING”. Web crawler/bots or the automatic indexer (are the same) scan the web regularly to follow a proper indexing and ensure enhanced user experience and also helps in website optimization.

Eg: if you are selling a laptop, it is important to write about it on the website. If this is not done search engine will never show your website, when people search for the product.

Once a web crawler is given a list of URLs (also called seeds) to inspect, it goes around visiting each website and downloading the content. It also spots out all the hyperlinks present on the website and adds them to the list of URLs to visit (also termed as the crawl frontier). It is almost a very exhausting work, as there are numerous website existing and many more are created on a daily basis.

The web crawler is just like your “Neighborhood Aunt” who wants to know everything happening in your life and eagerly waits for new updates, likewise, the crawler keeps searching for the new content in your website in order to keep a database which can be shared when the need arises. The web crawler also knows that the meta tag, the heading with keywords and the first few sentences are likely to be important in context of a page.  The web crawler trawls the web on a daily basis to ensure that their date is maintained up-to-date and therefore as a website owner it is important for you to have fresh contents on the website, otherwise the crawler might think it to be a dead one, and wouldn’t show the desired result also web crawlers plays an important role in ranking up your website.

Crawlers feeds on information by visiting systems and often visit sites without consent. Issues of schedule, load, and "politeness" come into existence when huge collections of pages are retrieved. There are mechanisms for public sites, who doesn’t wish to be crawled.

We can control the activities of the crawler by creating a robot.txt file and writing the desired instructions like if we want the crawler to index some part and to ignore the rest, we can simply write it in the file.

Importance Of Search Engine Optimisation

Do you know when was the first website published? What is SEO and how it came into existence. Why is SEO required? How it helps us to rank our website?

Well the first website was published in the year 1991 or perhaps when the first web search engine was launched later in 1997 the story of  SEO began. Though today SEO revolves around Google but Jefferson Starship is one who gave birth to this  field . In the beginning, the only way to perform SEO was through on-page activities. Ranking was done pretty much by just repeating the keywords multiple times throughout the webpage. Today with the growing competition and with the rising awareness everyone wants their website to be visible on the first page of the search result and this is where SEO comes into play. Here are 5 most important factor why SEO is important---------

     1.Helps to build trust and Credibility

SEO can make a brand stronger, better and well recognized. The eventual goal of SEO is that, when people search for business critical, relevant keywords and phrases, they can find you at the top of search results.As than psychology takes over, which makes the prospects believe that you’re the best.A website’s meta description tags and its title can portray a powerful statement that nourish your brand to help and communicate a marketing sense that in line with the business goals. Today even if somebody thinks of buying a basic product they are likely to “Google it”. If you’re there, right on top of the SERPs, it goes a long way in boosting one’s credibility.

2.Seo ensures a better User Interface

 What can be more exciting than maximizing a business without investing much in it, thus everyone wants better organic rankings and maximum visibility but few realize that finest user experience plays a huge role in getting there.
  Google has the most advanced data mining operations in the world. They aren’t just helping people find what they want; they’re collecting data that help them understand   user behavior, which means websites that do a better job of meeting the needs of searchers have a better chance of landing on the first page of the search results. In this   sense, anything we do for search engines we are doing for the searcher.Customers know what they want. If they can’t find it, there’s going to be a problem,which will hamper the performance.

3.SEO affects the Buying Cycle

Customers buying behavior has evolved with the passage of time, today they do a proper research before buying a product and it is one of the major advantages of the internet from a buyer perspective.Using SEO tactics one can promote their groundbreaking products/services, and based upon its dependability and importance the customer plays a game changing role. Therefore, undoubtedly it will impact the buying cycle in a positive way when the right action is implemented. Brands must be visible in the places people need them, to build a worthy connection with their customers. The mantra of marketing is to be at the right moment, with the right solution, to make you win big and this is where SEO helps.

4. SEO Brings New Opportunities

SEO when done in the right way i.e involving yourself on both the on-page and off-page technique, SEO will always find a means of discovering and grabbing new opportunities for brands just not to unearth, but to gleam.

5. SEO Is Relatively Cheap

When compared with the offline marketing, SEO is relatively cheaper and provides assured results. Sure, it costs money, but doesn’t burn out your pocket. The payoff will most likely be considered concerning a brand’s benefit and bottom line.This isn’t a marketing cost; this is a true business investment. SEO might take some time to show the results but once it is done, there is no stop. The better the SEO the higher your business grows.

Why buying a Domain name is essential for a business?

Why buying a Domain name is essential for a business?

 A domain name is a brand identity or business name which is used to make an online presence of a company. Selecting a domain name is a very significant and lengthy task. A business cannot just keep any title and start with it. People expended lots of money since they know it’s worth. If one faces any problem, there are several websites which can assist and create a domain name for a company. This can be very beneficial and can save your time.

A domain name can only be accessed by the domain name owner- known as the domain name registrant. A domain name is a better way for people to browse the net and contact a definite website rather than using an IP address, which is the complicated sequences of number and letter computers utilizes to identify a website.

In business, a domain name is your sole characteristic. Any business or organization preparing to have an internet existence must finance in a domain name. With a domain name, website and email addresses a business will have a more professional appearance. Another aim for a trade to register a domain name is to guard copyrights and trademarks, increase brand awareness, build creditability, and search engine positioning.

Few benefits of having a domain name in business are:

1.    Easy to Recall Domain Names- A decent domain name is easier to recall, by making your website easy to find.

2.  Better Search Engine Positions- A decent domain name that communicates to your trade or organization increases your position in search engines which possible consumers will come through your site earlier in the examine procedure, creating them extra likely to employ with you.

3.    Well, Branding and Fewer Mistakes- A moral domain name must be short and easy to recollect. In calculation to being more outstanding, the small name makes it easier to have your brand’s continuousness through your domain name amenities.

4.    Create a Trade Identity- Domain names must tell individuals a bit about your trade. Linking your trade with a domain name benefits to start your business’ identity and industry.

5.      Create a Type of Business- A good domain name not only benefits your business online but will also create the niche of your trade.

Why the development of a Website is essential in growing up a business?

Why the development of a Website is essential in growing up a business?

A website or Web site is a cluster of connected network web resources, like web pages, multimedia contents, that is characteristically recognized with a mutual domain name, and distributed on not more than one web server.

A website can be log on through a public Internet Protocol network, like the Internet, or a private local area network (LAN), by a uniform resource locator (URL) that recognizes the site.

The world today is growing up fast with digitalization in every nook and corners.

For a business to grow, a website is essential for the following benefits:

Ø  Increase business reliability- A humble method to open a website is that it is your online commercial address. This is where your consumers, clients, and connections go to catch you on the internet.

It warrants your trade and advances your reliability. It provides your trade a uniqueness and is effective proof that it happens.

Ø  Shape your trade- With the development of the Internet, the effect of social media and the admiration of moveable strategies, the website has developed into a vital tool to shape your trade.

Ø  Construct a solid connection with your market- A trade by meaning is an existing, living unit. Reliability is accomplished as soon as customers see they are allocating with a business that comprehends their requirement and not just a business that wishes to profit.

Ø  Well-organized way to endorse your trade- Amongst the best widespread virtual advertising utensils that you can use to generate incoming traffic to your website:

                                 I.            Social Media

                               II.            Blogging

                             III.            E-mail Marketing

                            IV.            Use Videos

Ø  Increase your Character as a Power- If your trade is in modest commerce, a website will provide you the medium to increase your status as an expert figure. 

Ø  Make an instrument for Sales Generation- A website can too be an active and passive instrument for producing revenue since it is the conclusion or leaving fact in the trades funnel.

Ø  Have a record of your trade-in Real-time- One of the best important profits of partaking a website for a minor trade is that you can have a record of its presentation in actual time by the usage of analytics.

Ø  Modify your product- Several minor trade owners make the error of not functioning on their product 'til they increase their power. You have to start functioning on your product before starting your trade. The product offers your trade its uniqueness by making it easier for consumers and regulars to apprehend what it is all approximately. The website is the utmost real and well-organized way to shape and modify your product.