WEB CRAWLER: Your Neighborhood Aunt

Today the world is at your fingertips. This is a fact, as the web is full of information. Facing a problem? willing to buy something? Or anything else, the first thing u search is the net, but where to look for when there are trillions of pages on the web? And here comes Search Engine to your rescue, but how does search engine know where to look for and recommend the exact plan? Your answer is with the “Web Crawler”.

Web Crawlers are computer programs that search the web. In simple terms they read whatever they find on the pages. The web crawler scans the web pages to see the positioning and uses of the words and this process is termed as “INDEXING”. Web crawler/bots or the automatic indexer (are the same) scan the web regularly to follow a proper indexing and ensure enhanced user experience and also helps in website optimization.

Eg: if you are selling a laptop, it is important to write about it on the website. If this is not done search engine will never show your website, when people search for the product.

Once a web crawler is given a list of URLs (also called seeds) to inspect, it goes around visiting each website and downloading the content. It also spots out all the hyperlinks present on the website and adds them to the list of URLs to visit (also termed as the crawl frontier). It is almost a very exhausting work, as there are numerous website existing and many more are created on a daily basis.

The web crawler is just like your “Neighborhood Aunt” who wants to know everything happening in your life and eagerly waits for new updates, likewise, the crawler keeps searching for the new content in your website in order to keep a database which can be shared when the need arises. The web crawler also knows that the meta tag, the heading with keywords and the first few sentences are likely to be important in context of a page.  The web crawler trawls the web on a daily basis to ensure that their date is maintained up-to-date and therefore as a website owner it is important for you to have fresh contents on the website, otherwise the crawler might think it to be a dead one, and wouldn’t show the desired result also web crawlers plays an important role in ranking up your website.

Crawlers feeds on information by visiting systems and often visit sites without consent. Issues of schedule, load, and "politeness" come into existence when huge collections of pages are retrieved. There are mechanisms for public sites, who doesn’t wish to be crawled.

We can control the activities of the crawler by creating a robot.txt file and writing the desired instructions like if we want the crawler to index some part and to ignore the rest, we can simply write it in the file.

Importance Of Search Engine Optimisation

Do you know when was the first website published? What is SEO and how it came into existence. Why is SEO required? How it helps us to rank our website?

Well the first website was published in the year 1991 or perhaps when the first web search engine was launched later in 1997 the story of  SEO began. Though today SEO revolves around Google but Jefferson Starship is one who gave birth to this  field . In the beginning, the only way to perform SEO was through on-page activities. Ranking was done pretty much by just repeating the keywords multiple times throughout the webpage. Today with the growing competition and with the rising awareness everyone wants their website to be visible on the first page of the search result and this is where SEO comes into play. Here are 5 most important factor why SEO is important---------

     1.Helps to build trust and Credibility

SEO can make a brand stronger, better and well recognized. The eventual goal of SEO is that, when people search for business critical, relevant keywords and phrases, they can find you at the top of search results.As than psychology takes over, which makes the prospects believe that you’re the best.A website’s meta description tags and its title can portray a powerful statement that nourish your brand to help and communicate a marketing sense that in line with the business goals. Today even if somebody thinks of buying a basic product they are likely to “Google it”. If you’re there, right on top of the SERPs, it goes a long way in boosting one’s credibility.

2.Seo ensures a better User Interface

 What can be more exciting than maximizing a business without investing much in it, thus everyone wants better organic rankings and maximum visibility but few realize that finest user experience plays a huge role in getting there.
  Google has the most advanced data mining operations in the world. They aren’t just helping people find what they want; they’re collecting data that help them understand   user behavior, which means websites that do a better job of meeting the needs of searchers have a better chance of landing on the first page of the search results. In this   sense, anything we do for search engines we are doing for the searcher.Customers know what they want. If they can’t find it, there’s going to be a problem,which will hamper the performance.

3.SEO affects the Buying Cycle

Customers buying behavior has evolved with the passage of time, today they do a proper research before buying a product and it is one of the major advantages of the internet from a buyer perspective.Using SEO tactics one can promote their groundbreaking products/services, and based upon its dependability and importance the customer plays a game changing role. Therefore, undoubtedly it will impact the buying cycle in a positive way when the right action is implemented. Brands must be visible in the places people need them, to build a worthy connection with their customers. The mantra of marketing is to be at the right moment, with the right solution, to make you win big and this is where SEO helps.

4. SEO Brings New Opportunities

SEO when done in the right way i.e involving yourself on both the on-page and off-page technique, SEO will always find a means of discovering and grabbing new opportunities for brands just not to unearth, but to gleam.

5. SEO Is Relatively Cheap

When compared with the offline marketing, SEO is relatively cheaper and provides assured results. Sure, it costs money, but doesn’t burn out your pocket. The payoff will most likely be considered concerning a brand’s benefit and bottom line.This isn’t a marketing cost; this is a true business investment. SEO might take some time to show the results but once it is done, there is no stop. The better the SEO the higher your business grows.

Why buying a Domain name is essential for a business?

Why buying a Domain name is essential for a business?

 A domain name is a brand identity or business name which is used to make an online presence of a company. Selecting a domain name is a very significant and lengthy task. A business cannot just keep any title and start with it. People expended lots of money since they know it’s worth. If one faces any problem, there are several websites which can assist and create a domain name for a company. This can be very beneficial and can save your time.

A domain name can only be accessed by the domain name owner- known as the domain name registrant. A domain name is a better way for people to browse the net and contact a definite website rather than using an IP address, which is the complicated sequences of number and letter computers utilizes to identify a website.

In business, a domain name is your sole characteristic. Any business or organization preparing to have an internet existence must finance in a domain name. With a domain name, website and email addresses a business will have a more professional appearance. Another aim for a trade to register a domain name is to guard copyrights and trademarks, increase brand awareness, build creditability, and search engine positioning.

Few benefits of having a domain name in business are:

1.    Easy to Recall Domain Names- A decent domain name is easier to recall, by making your website easy to find.

2.  Better Search Engine Positions- A decent domain name that communicates to your trade or organization increases your position in search engines which possible consumers will come through your site earlier in the examine procedure, creating them extra likely to employ with you.

3.    Well, Branding and Fewer Mistakes- A moral domain name must be short and easy to recollect. In calculation to being more outstanding, the small name makes it easier to have your brand’s continuousness through your domain name amenities.

4.    Create a Trade Identity- Domain names must tell individuals a bit about your trade. Linking your trade with a domain name benefits to start your business’ identity and industry.

5.      Create a Type of Business- A good domain name not only benefits your business online but will also create the niche of your trade.

Why the development of a Website is essential in growing up a business?

Why the development of a Website is essential in growing up a business?

A website or Web site is a cluster of connected network web resources, like web pages, multimedia contents, that is characteristically recognized with a mutual domain name, and distributed on not more than one web server.

A website can be log on through a public Internet Protocol network, like the Internet, or a private local area network (LAN), by a uniform resource locator (URL) that recognizes the site.

The world today is growing up fast with digitalization in every nook and corners.

For a business to grow, a website is essential for the following benefits:

Ø  Increase business reliability- A humble method to open a website is that it is your online commercial address. This is where your consumers, clients, and connections go to catch you on the internet.

It warrants your trade and advances your reliability. It provides your trade a uniqueness and is effective proof that it happens.

Ø  Shape your trade- With the development of the Internet, the effect of social media and the admiration of moveable strategies, the website has developed into a vital tool to shape your trade.

Ø  Construct a solid connection with your market- A trade by meaning is an existing, living unit. Reliability is accomplished as soon as customers see they are allocating with a business that comprehends their requirement and not just a business that wishes to profit.

Ø  Well-organized way to endorse your trade- Amongst the best widespread virtual advertising utensils that you can use to generate incoming traffic to your website:

                                 I.            Social Media

                               II.            Blogging

                             III.            E-mail Marketing

                            IV.            Use Videos

Ø  Increase your Character as a Power- If your trade is in modest commerce, a website will provide you the medium to increase your status as an expert figure. 

Ø  Make an instrument for Sales Generation- A website can too be an active and passive instrument for producing revenue since it is the conclusion or leaving fact in the trades funnel.

Ø  Have a record of your trade-in Real-time- One of the best important profits of partaking a website for a minor trade is that you can have a record of its presentation in actual time by the usage of analytics.

Ø  Modify your product- Several minor trade owners make the error of not functioning on their product 'til they increase their power. You have to start functioning on your product before starting your trade. The product offers your trade its uniqueness by making it easier for consumers and regulars to apprehend what it is all approximately. The website is the utmost real and well-organized way to shape and modify your product.

Student Fee Management Software (Unifier)

Student Fee Management Software (Unifier)

Unifier is an easy way to have a proper school management system for your school being developed by Algorizon Technologies, a software-based company in Guwahati. It is an eminent business of student fee management system that programs and update processes for schools. It thus makes it easy for education businesses in making their system run smoothly.

Multi-user environment- The portal will help in bringing students, teachers, parents, admin closer and easy to connect to each other. As a result, this will help them to work with the same system at the same time.

User Creations and High-Security options- The portal will help in creating a sub-admin and will also help in providing complete control and security to the software. The school logo can also be changed when needed through this panel.

Responsive Screen- This panel can be accessed from devices of any screen size. (ex-cell phone, laptop, tablet, etc.).

Database Backup options- This management panel will help the user in recovering the data at any time in any sudden loss.

Key Benefits:

Any Number of Fees Categories/ Fees Heads/ Student Types- Unifier helps in providing a wide-ranging fees collection solution and transfer fee processes to the administration. This in return will also benefit the students having financial issues.

Fees entered for a class/month can be copied to the same class- a different month or different class or to next academic year- Management of fees is a serious job for a school. This module will help in maintaining a complete record of the number of fees paid off the entire student according to their classes. This module further tracks a student’s past, future and present fee billing or payment receipts.

Fees settings can be done for monthly, quarterly, half-yearly, yearly- This module will help in easy to easy use of fee managements and also to speed up and atomize the work of fee collection monthly, quarterly, half yearly, and also annually.

Separate receipt the number for each Fees category-  Mixing up of receipt number can create chaos in the administration. The module will let the system work smoothly in giving separate fee receipt number to students according to their disciplines.

Fees deduction can be given. Whole fees for a student can be given as deduction- Administrating a school needs a wide-ranging tool like school fee management software that will help the staff in maintaining proceedings of fee in the academic procedures. This module helps in reducing the amount of fee to the students according to the school’s rule and regulations.

Two types of receipt printing - Abstract (without Fees Heads) / Detailed (with Fees Heads)- The the module will assist in giving a print out of two different types of receipt without fees heads and with fees heads to the students.

Easy to use student promotion/retaining entry- Promotion of students is one of the basic work in a school administration. This module will help in easy advancement of students and also in recollecting their entry.

Fees Collection Summary Report- All / Specific Fees Category with /without the combination of specified period- This module will help in maintaining outstanding quality of fees collection summary report along with specific fees category class wise with any particular given period.

Student Fees Paid details- Payment of fees record not only help the students but also plays a significant role in the entire school process. This module will help in minimizing the maximum percent of manual work for fees paid in details within a short period of time.

Forecasting list is possible if fees settings made for the whole academic year- Forecasting list is the estimated list of an institution. Through this module, the estimated list will be made possible according to the settings made for the whole academic year.

Pending fees collection report-class wise- In every school administration fees, collection report holds the entire record of the fees annually. The module will help in collecting the fees that are left out according to different classes.

Deduction given list- Sometimes deduction of fees can take place. The module will help in giving the fees deduction list.

Fees structure can be taken for all/specific class- Structuring of fees highlights the sincerity of running a school. The module will assist in structuring the fee collection format for all the classes and also for particulars if needed.

Route (Travel Management Software)

Route (Travel Management Software)-  

Route is an easy way to use a booking system with the lowermost charges, planned especially for tours and lodging. It is an eminent business travel and expenditure system that programs and updates, processes for growing companies and initiatives. Route makes it easy for businesses and their employees in making their customers unworried in booking their packages. It forms trade travel obedience, simplifies expenditure reporting, and rise implementation of corporate travel strategy.

Route comes with vital tools for tour workers, travel agencies and travel service providers as well as previously loaded travel content, a built-in CRM, SMS and emailing capabilities, Car booking, Hotel Reservation Management, Tour Package Management, B2C and B2B portals, employee and user access management, itinerary management controls, GST invoicing and receipts and markups and rate controls.

Importance of travel management software:

People have more urge to traveling beside every economic stagnation. Often people use smartphones, PCs or even come to the office for booking flights and hotels. In such cases, a travel agency system is needed.

Travel agency software systems are used across the world. In the travel business, the method is modified based on every single type/offerings/transactions.

Features of the software by Route are as follows-

·         Tour Package Management: The package will be planned as per the client necessity and will be linked through payment gateway or online from inquiry in proposed travel portal development solution.

·         Hotel booking: The travel portal will help in finding out the hotels from the CRS (own inventory) and API of the hotel and will find out the lowermost tariffs available with hotels. After selecting a specific hotel, it will be forwarded to payment doorway for payment processing.

·         Car Booking: The travel portal will help in finding out the cars from the CRS (own inventory) and API and will let you get the finest possible choice obtainable in a particular city as per the exploration is done by the user.

·         SMS and Emailing capabilities- API will be combined to send SMS and Emailing capabilities to the client at the time of confirmation of booking.

·         B2B- Reaches worldwide to spread business. Arrange for business to business sub-agent contact over an exclusive branded B2B boundary. Offer great tools to reseller communal and generate more trade chances and income possibilities.

·         B2C- Enlarge consumer base and fan all over the world by remaining in trade 24x7 with a business registered B2C portal and booking apparatus. REZY360 deals with Multilingual, B2C Interface and the aptitude to hold numerous portals off a solitary back office.

·         GST invoice Billing: The travel portal will have GST invoice records through this module where you can see the month wise records of the GST invoices and can download the excel sheet of the entire records of GST.

Managing a large number of bookings: The main motive of a travel business operative to buy a travel agency software is to handle the bookings professionally and quickly. With the help of a good system, you can track bookings end to end without any mistake.

Why choose this system?

Maximum adoption of Employee within a month:  A business system or tool is remarkable only when your staffs love using it. The Route is build up by a successful software company having a maximum adoption rate in a single month.

Reduces time: One of the basic quality of the system is that it reduces your time when going for booking. Your time is more precious than anything. Unlike other processes of booking up for travel, Route will help you out in different ways.

Availability: Route maintain rules and regulations in making the booking system easy for the customers.

Importance of Website design and development

Importance of Website design and development: Website design and development attracts lifetime client to your business. A distinctive planned website chooses the achievement of a service or company. In today’s commercial environments, to beat the challengers, one must definitely require to increase an outstanding website. A website is a pronounced way to reinforce the particular orientations of other consumers. The biggest profits with a website are 24*7 obtainability and convenience from everywhere throughout the world. Anybody can collect data from a website at any fact of time created on their definite necessities and it can act as a chief lamp for customers to a business and its facilities.

The quantity of websites on the web is rising at a very fast pace. Web development is a ground of experimentations and inventions. Developments in web designing features and the technology in use are constantly altering. The development in the ground of web design and development ultimately disturbs the touch and marketing of products or services of different businesses. The point is that the one who owns the most actual website will own the supreme value in the market.

There are a few reasons why Website Development is important for business:

Ø  24x7 accessibility

Ø  Convenience

Ø  Worldwide Marketing

Ø  Credible Source